On the face of it, TikTok and small businesses don’t seem like a match made in heaven. The popular video app mostly revolves around Gen Z users and their viral moments. However, for a small business owner, creating a TikTok account has become as important as amplifying a presence on other social media platforms.
19 amazing TikTok content ideas
If used efficiently, TikTok can help businesses reach their audience.
Here are some TikTok video ideas that can be useful for businesses looking to post videos on this social media platform.
1. Hashtag challenge
There are a lot of hashtag challenges already trending on TikTok. This occurs when a user challenges others to create and post a specific type of content and then tags it with a custom hashtag.
Many of the current challenges relate to dance routines or lip syncing. Brands can participate in existing challenges or create their own hashtag. The primary goal of leveraging videos based on trending hashtags is to increase brand awareness. That’s why focusing on brand hashtags is a good idea for businesses.
2. How-to videos
“A lot of brands offer tutorials or guidance that relate to what they offer in some way,” said Saro Saadeh, founder and CEO of marketing technology company Iron Roots, in a phone interview with Small Business Trends. “This provides value upfront and keeps users engaged.”
For example, a company that sells fabrics or craft supplies can create a visual design using their products. Or a food company could offer a recipe.
3. Parody of the song
Music-focused videos are very popular on TikTok. You can create videos that are just for entertainment. Or you can change the words to make them relevant to your brand.
4. Team introductions
“We worked with a client on a series of ‘day in the life’ content,” says Saadeh. “They simply went into different people on the team and showed what they did during their day-to-day small business operations. It really brings the company to a human level.”
5. Product offerings
Show customers how your product works. For example, a company that sells furniture could explain how easy it is to assemble the furniture. Or a gaming company could showcase its product in action.
6. Case studies
“Let’s say you’re a service-based company like a marketing company,” Saadeh explains. “You can say ‘this is what we did for the company’ and present a success story in a case study style.”
7. Before and after videos
This type of video will show a conversion based on your product or service. For example, a cosmetics company can offer a quick makeover using their products.
8. Video processing
Saadeh suggests: “Show the process of what is going on behind the scenes. What does your company do to produce the great products or services you offer?
9. Chilling TikTok videos
Not all TikTok videos have to be funny or sarcastic. Some people like to watch relaxing scenes to slow down a bit.
For example, an artist could show a close-up of himself mixing colors or close-ups of his brush on the canvas.
10. Unique stories
TikTok is the perfect place to share any quick facts or stories that set your brand apart.
“It can be as simple as saying ‘This is the office dog’ or ‘This is the team that cleans the highway’ to show your commitment to your community,” Saadeh adds. “What it comes down to is simply telling small stories.”
Read more: TikTok for Business
11. Create your own challenge
To maximize brand awareness, consider creating your own challenge. To do this, you need to think creatively and come up with TikTok content ideas that have the potential to grab your audience’s attention.
12. Celebrate special occasions
A simple way to increase your chances of going viral is to target special occasions and holidays. If you sell pet food, for example, occasions like National Dog Day would be perfect for posting animal videos and connecting with TikTok users. Likewise, an organic food business owner might benefit from taking advantage of National Avocado Day.
13. Personal videos
TikTok is a fun platform where you can showcase your personality to create a deeper bond with the audience. Consider having your team also post funny stories that can highlight the human side of your brand. Some TikTok video ideas to highlight your personal side might include “A typical day in the life of an employee” or “See what happens on the weekend.”
14. Short videos
Unlike most social media users, TikTokers prefer short content. So, if you want them to watch videos, you need to create short clips that are no more than 20 seconds long.
15. Dance videos
Dance videos have contributed to TikTok’s massive popularity. You can post your own dance videos to add a little fun to your content and gain more followers.
16. Educational videos
This may seem surprising, but TikTok is also a great platform for posting educational content. Of course, your live videos can’t be too long or your audience will lose interest. But you could consider publishing a series of tutorial videos to share tips and tricks.
17. Answer the questions
If you have knowledge and useful information, users will listen to your valuable content. You can use the platform to answer some common questions related to your business. This is a great way to showcase your knowledge.
18. Makeup lessons
With the influx of influencers on TikTok, the platform has become very popular with users interested in lifestyle content. You can create live videos about makeup tutorials that focus on a range of topics.
19. Cooking videos
Just like makeup tutorials, cooking videos are gaining popularity on TikTok. Simple tricks and tips are especially popular with users.
Create videos on trending topics
If you want to create viral video content, you need to keep an eye on trending topics. If the topic is getting a lot of attention, it’s a good idea to capitalize on it and produce content because that’s one of the many ways How to get money on TikTok. This is because it can improve your chances of grabbing your audience’s attention.
Work with influencers and gain more TikTok content ideas
common Influencers on TikTok Use creative methods to produce content. By collaborating with them, you can explore content ideas for future videos.
Another benefit of joining forces with influencers is access to their network. This can help you boost your reach and engage your audience with engaging videos.
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